Alibaba hands global PR to CDR
China e-commerce company Alibaba.com has appointed Citigate Dewe Rogerson as its global PR agency of record. <BR><BR> CDR will be responsible for expanding Alibaba's global communications platform. The account will be headed out of the agency's Hong Kong office, which will seek to communicate the brand's 'star power', while elevating its profile as a player in global trade and e-commerce.
