Ad Nut
Aug 5, 2015

ALDI and BMF try a reality-TV approach

From Australia: 'Supermarket Switch Challenge' for ALDI by BMF

ALDI and BMF try a reality-TV approach

The Australian supermarket takes a different tack with this 'challenge' series. It seems nice, but perhaps a little tame, and Ad Nut hopes the brand is not turning away completely from its traditional oddball approach.


Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Copywriter: Jonty Bell
Head of Design: Lincoln Grice
Strategic Planner: Ali Tilling
Managing Director: Steve McArdle
Group Account Director: Jonny Bucknall
Senior Account Director: Aisling Salmaggi
Account Managers: Hayley Basham, Siena Shuttler
Agency TV Producers: Katie Harper and Esta Lau
Production Company: Revolver
Director: Jonathan Kneebone, The Glue Society
Executive Producer: Pip Smart
Producer: Ian Iveson
DOP: Rob Marsh
Editor: Matt Evans for The Butchery
Editing Facility: The Glue Society studios
Post Production: The Editors
Sound: Rumble Studios



Related Articles

Just Published

5 hours ago

Discovery acquires ad-tech start-up AdSparx in India

Also absorbs team of Novix Media Technologies.

5 hours ago

Lin the Pangolin animates a conversation about ...

Arnold creates a cartoon spokes-creature to forge an emotional connection for the threatened species.

6 hours ago

Facebook takes down networks in China and The ...

More than 155 accounts removed for what the company calls coordinated inauthentic behaviour.

15 hours ago

Asia-driven esports growth offers new opportunities ...

With the pandemic driving people indoors, gamers have responded by turning to esports in droves across APAC, creating a potentially lucrative opportunity for brands.