ALDI and BMF try a reality-TV approach

The Australian supermarket takes a different tack with this 'challenge' series. It seems nice, but perhaps a little tame, and Ad Nut hopes the brand is not turning away completely from its traditional oddball approach.

CREDITS

Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Copywriter: Jonty Bell
Head of Design: Lincoln Grice
Strategic Planner: Ali Tilling
Managing Director: Steve McArdle
Group Account Director: Jonny Bucknall
Senior Account Director: Aisling Salmaggi
Account Managers: Hayley Basham, Siena Shuttler
Agency TV Producers: Katie Harper and Esta Lau
Production Company: Revolver
Director: Jonathan Kneebone, The Glue Society
Executive Producer: Pip Smart
Producer: Ian Iveson
DOP: Rob Marsh
Editor: Matt Evans for The Butchery
Editing Facility: The Glue Society studios
Post Production: The Editors
Sound: Rumble Studios