Alchemy snaps up Citigems account

The Alchemy Partnership has been appointed by Aspial-Lee Hwa to handle advertising duties on the jewellery major's Citigems account, without a pitch. The new business follows the end of the agency's relationship with Soo Kee Jewellery earlier this year. "When we resigned the Soo Kee account in early January, we wondered when we'd be able to put our experience in the category to good use again for another client," said Alchemy COO Michael Liew. "To be appointed to handle the Citigems brand within such a short space of time therefore makes this win very sweet."