As Chinese New Year and Valentine's day fall on the same day this year, the agency says it is a time when “romance and culture intertwine.”
The team at Creative Juice/Sil explains they have brought back the Shanghai Bund era from the sixties for the campaign. The design is based on a ‘Shanghai Twiggy’ concept featuring skinny yet charismatic women dressed in traditional Qipao in celebration of the Chinese culture. One design shows a woman holding a chopstick and another wearing luxurious jewellery, which represent the retail and customer offerings of
The team at Creative Juice/Sil explains they have brought back the Shanghai Bund era from the sixties for the campaign. The design is based on a ‘Shanghai Twiggy’ concept featuring skinny yet charismatic women dressed in traditional Qipao in celebration of the Chinese culture. One design shows a woman holding a chopstick and another wearing luxurious jewellery, which represent the retail and customer offerings of
Alamanda Shopping Centre.
Red packets with Creative Juice/Sil’s designs are available in the mall until 28 February.
Credits:
Project Chinese New Year Campaign
Client Alamanda Shopping Centre
Creative agency Creative Juice/Sil Malaysia
Art director Wong Kai Ming
Copywriter Indra Irwan
Exposure In-store
Red packets with Creative Juice/Sil’s designs are available in the mall until 28 February.
Credits:
Project Chinese New Year Campaign
Client Alamanda Shopping Centre
Creative agency Creative Juice/Sil Malaysia
Art director Wong Kai Ming
Copywriter Indra Irwan
Exposure In-store
