“The introduction of Tomorrow’s Answers Today is central to the new brand. It means we believe that what is good for our customers today is not necessarily good enough for them tomorrow,” said CEO Hans Wijers.
“We drive to stay one step ahead and continually seek out new and better answers for our customers, and focus our efforts on further strengthening our position as being the world’s largest paints and coatings producer and one of the leading global suppliers of specialty chemicals.”
The company decided to retain the AkzoNobel name, while ICI will be discontinued as a corporate name, though will continue to appear on relevant products during the forthcoming migration period.
“Our strategy now is to combine the strong AkzoNobel business-to-business reputation with the former ICI’s excellent consumer brands reputation. This will create a powerful brand with significant global reach and incredible potential for growth,” Wijers said.
