Aktiv, which launched in Asia earlier this summer, now sells inventory on behalf of SG CarMart, Car Forum, One Motoring and On Motoring Forum, which make up 62 per cent of online activity on motoring websites, according to Hitwise.
“Network Sales achieve over 30 per cent of online media spend in the US, and over 25 per cent of spend in Europe,” said Alex Khan (pictured), MD of Aktiv Digital.
“Network Sales achieve over 30 per cent of online media spend in the US, and over 25 per cent of spend in Europe,” said Alex Khan (pictured), MD of Aktiv Digital.
"However, the Asia Pacific online marketplace has not met up to advertiser expectations in transparency and accountability. Major online spenders are committing less than 1 per cent of their advertising spend to online in Asia Pacific, when they’re gaining impressive results from over 10 per cent in other markets."
