Aktiv's brief will cover Singapore, Hong Kong, the Philippines, Indonesia, Malaysia, Thailand, Vietnam, India, Pakistan, Bangladesh, China, Taiwan and Hong Kong sales for both brands.
"For advertisers these sites are about youth," commented Nick Fawbert (pictured), COO, Asia Pacific, Aktiv Group. "They deliver flexibility and a dynamic context for advertisers with offerings including microsites, integrated editorial placement and video and mobile advertising."
"For advertisers these sites are about youth," commented Nick Fawbert (pictured), COO, Asia Pacific, Aktiv Group. "They deliver flexibility and a dynamic context for advertisers with offerings including microsites, integrated editorial placement and video and mobile advertising."
Multiply is one of the region's most popular social networking sites, delivering 30 million page views in Singapore, compared to Facebook's 20 million. Its biggest market is the Philippines where an estimated third of the country's online consumer base uses the site.
Fawbert added: "We are starting to see the growing impact of the Asia Pacific user base on global online strategies. Multiply's audience base is more than three times larger in this region than in the US."
