Akruti City picks Mudra for creative

MUMBAI - Mudra has bagged Indian real estate company Akruti City's creative account.

The agency has been tasked with branding responsibilities and maintaining a presence for the company in the premium niche.

“The client was looking at a partner that not only had the abilities to churn out exciting creatives, but also understand the complexities of the real estate business and its varied customer segments,” said Sanjay Panday, VP of Mudra.