AIS Thailand calls creative review

BANGKOK - AIS, Thailand's largest mobile phone operator, is believed to be reviewing advertising agency arrangements for its pre-paid brand, 1-2-Call.

The review will be conducted internally, say sources, and agencies given a trial period with a view to making a long-term appointment.

Lowe Bangkok handles corporate branding while SC Matchbox is AIS' retainer agency. The appointed agency is expected to spearhead a rebranding and relaunch of 1-2-Call later this year.