The acquisitions diversify AirMedia’s offering, bringing billboards and the gate bridges of 10 Chinese airports - including Beijing and Guangzhou international airports. The company currently operates digital TV screens in airports and places ads on screens on planes. It runs content supplied by China’s CCTV.
Gate bridge advertising has long been popular with international brands, especially banks such as HSBC and Royal Bank of Scotland, as all passengers pass through the areas when both embarking and disembarking.
Comments from AirMedia CEO Herman Man Guo indicate that the company is looking to make further acquisitions, despite the recent slowdown in the domestic flight business. The company raised US$225 million in an IPO last November.
AirMedia expands via acquisitions
BEIJING - Following a successful US listing in late 2007, AirMedia Group - reputedly the largest firm in the air travel digital advertising category in China - has acquired Excel Lead International and Flying Dragon Media Advertising.
