The shift is in line with Carat also being appointed as media agency for the airline’s long-haul operation, AirAsia X, while Omnicom will continue to work with AirAsia on existing projects.
Omnicom’s hold on AirAsia has been under threat since the group picked up Tiger Airways (Media, 10 March), an account won by subsidiary Mediawise.
Omnicom’s hold on AirAsia has been under threat since the group picked up Tiger Airways (Media, 10 March), an account won by subsidiary Mediawise.
AirAsia called for a media pitch in February as part of a bi-annual agency review while looking to step up growth in North Asia.
Meanwhile, rival Malaysia Airlines has unveiled an ‘Everyday Low Fare’ programme, offering a million zero fare seats for flights around Southeast Asia.
