According to sources, the four agencies will be briefed by the client from 3 to 5 March.
In an exclusive interview given to Media in December, AirAsia's head of commercial, Kathleen Tan, revealed that the budget carrier would be putting its media account up for pitch in 2010
In an exclusive interview given to Media in December, AirAsia's head of commercial, Kathleen Tan, revealed that the budget carrier would be putting its media account up for pitch in 2010
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AirAsia concluded its last media review in May 2008 when it split the business between Carat and OMG, with a bigger share of the account going to Carat. It is believed that OMG later parted ways with the brand.
In January this year, AirAsia and Qantas Airways subsidiary, Jetstar, formed a historic alliance aimed at lowering costs and generating more competitive fares for travellers in this region.
The budget carrier's fiercest rival, Malaysia Airlines, concluded a high-profile review process in December last year and appointed Starcom to handle its media, displacing incumbent Mindshare.
AirAsia concluded its last media review in May 2008 when it split the business between Carat and OMG, with a bigger share of the account going to Carat. It is believed that OMG later parted ways with the brand.
In January this year, AirAsia and Qantas Airways subsidiary, Jetstar, formed a historic alliance aimed at lowering costs and generating more competitive fares for travellers in this region.
The budget carrier's fiercest rival, Malaysia Airlines, concluded a high-profile review process in December last year and appointed Starcom to handle its media, displacing incumbent Mindshare.
