The client is looking for a mid-tier agency for the 18-month project, which is able to respond quickly to retail briefs and has demonstrated digital strengths.
The agency must have access to strong Chinese and English copywriters and be capable of presenting unconventional creative.
The agency must have access to strong Chinese and English copywriters and be capable of presenting unconventional creative.
“We don’t want them to produce typical airline ads, but prefer more out of the box and edgier ideas, so airline account experience is not essential,” said Nik Hammond, regional marketing manager for North Asia, Air New Zealand.
BBDO is currently handling the account until December.
