Air Force pushes strong employer brand in new TVC

The Republic of Singapore Air Force (RSAF) has debuted a new DDB-developed brand campaign to spur recruitment and grow awareness of the organisation as a strong career choice.<br><br> Utilising a 'Like Nothing on Earth' creative platform, the campaign is led by a TVC that emphasises how the Air Force's cutting-edge technology creates world-class people. A voice-over is coupled with symphony music to convey an elite positioning, along with monochrome colour treatment that looks to dramatise the force's authority.<br><br> "As the RSAF strives towards a third generation combat force, we wanted the campaign to demonstrate RSAF utilising state-of-the-art equipment in operational situations that demand quick thinking, pin-point precision and strong physical and mental competency," said head of Air Force recruitment, Major Ivan Ho.<br><br> DDB Singapore ECD Neil Johnson added that the objective of the campaign was, "to communicate RSAF's brand essence -- a first class air force with world-class people".