The Republic of Singapore Air Force (RSAF) has debuted a new DDB-developed brand campaign to spur recruitment and grow awareness of the organisation as a strong career choice.
Utilising a 'Like Nothing on Earth' creative platform, the campaign is led by a TVC that emphasises how the Air Force's cutting-edge technology creates world-class people. A voice-over is coupled with symphony music to convey an elite positioning, along with monochrome colour treatment that looks to dramatise the force's authority.
Utilising a 'Like Nothing on Earth' creative platform, the campaign is led by a TVC that emphasises how the Air Force's cutting-edge technology creates world-class people. A voice-over is coupled with symphony music to convey an elite positioning, along with monochrome colour treatment that looks to dramatise the force's authority.
"As the RSAF strives towards a third generation combat force, we wanted the campaign to demonstrate RSAF utilising state-of-the-art equipment in operational situations that demand quick thinking, pin-point precision and strong physical and mental competency," said head of Air Force recruitment, Major Ivan Ho.
DDB Singapore ECD Neil Johnson added that the objective of the campaign was, "to communicate RSAF's brand essence -- a first class air force with world-class people".
