The six-month ‘Little Sheriff’ drive aims to reduce traffic injuries and deaths, especially among children. Half a million 16-page booklets, posters, leaflets and flyers are being distributed to primary schools in nine major cities. Billboards will also be erected on and around school premises, while branded content will run on popular comics portal Comic.vn.
Credits:
Project Wear a helmet like Little Sheriff!
Client AIP Foundation
Creative agency McKids, which owns the charracters.
Exposure Print, outdoor, events, online
