AIME plans biggest ever buyer scheme

AIME 2006 will host 480 of the world's most important incentive and convention industry buyers at the two-day show. Rosemarie Sama, AIME event director, said: "AIME is an important event in many companies' marketing plans and we must continue to deliver high-quality buyers to the region. "This year's target represents a 13 per cent increase on last year's numbers. This is essential in terms of providing value to our exhibitors," she said. Increases in buyer numbers are expected to come from Asia, Europe, Australia, New Zealand and possibly the US. Sama said: "With a significant increase in the meetings and incentive venues currently being built in Asia, many Asian countries will be looking to secure more and larger events for their venues. "Australia has also increased its convention and exhibition infrastructure and is increasingly competitive in this area." AIME will deliver more international and national association buyers than ever before and more corporate buyers, particularly from Australia. Independent research by Micromex Marketing following AIME 2005 found that exhibitors wanted to see more Australian buyers.