AIME 2006 shows positive bookings response to event

MELBOURNE More than 3,070 business events have been booked, or are expected to be booked, by hosted buyers and trade visitors who attended AIME 2006, according to research released by Reed Travel Exhibitions.

"The research confirms that AIME 2006 was an extremely successful exhibition," said AIME event director, Rosemarie Sama. She added: "Ninety per cent of hosted buyers and 72 per cent of trade visitors who responded to the surveys said they had placed, or intended to place, business as a direct result of AIME 2006." The events include meetings, conferences, incentives and exhibitions booked between 2006 and 2009. The independent research was conducted by Micromex Research, which interviewed visitors and buyers at AIME 2006 and conducted online surveys of hosted buyers and exhibitors following the event. "The results show that AIME is seen as the premier event in the region and the best place to find new suppliers and discover new ideas in event management," said Sama. AIME 2007 will be held at the Melbourne Exhibition Centre on February 13 and 14.