Surveys of visitors, hosted buyers and exhibitors were conducted by independent research company Micromex Marketing Services.
The average estimated value of business placed at
AIME, or to be placed following AIME, by trade
visitors was up by 50 per cent on 2004 to US$209,684.
"Buyers and visitors are spending more money at
AIME, which is good news for the industry,"
said AIME event director, Rosemarie Sama.
"This year's total estimated value of business
placed, or to be placed as a result of AIME 2005, by
visitors and hosted buyers is valued at more than
US$590 million, a 52 per cent increase on estimates
for AIME 2004."
According to the study, 95 per cent of hosted buyers agreed it was beneficial to attend AIME on a
yearly basis, and 95 per cent of exhibitors said
it was beneficial to exhibit at AIME.
AIME 2005 study shows sharp rise in business deals
MELBOURNE Independent research released by Reed Travel Exhibitions found a substantial leap in the amount of business generated by the meeting and incentive trade show AIME 2005 compared with 2004.