Wavemaker had a solid but less remarkable 2022 as it sought to help clients navigate a downturn and the world of addressable media.
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“Print is being rediscovered as a premium channel… precisely because everyone’s eyes are glazed over from too many digital ads,” says Éric Blais in his latest Free to Disagree column.
Mobbie Nazir has been at the social agency for 11 years.
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Most CMOs say that B2B marketing has grown in importance over the last year, but to truly harness its power for business growth requires a shift in perspective.
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