Advertising Digital Marketing Analysis The Information
Staff Reporters
Mar 27, 2023

Agency Report Card 2022: M&C Saatchi

In a year spent dodging bullets, first from the buyout bid and then the Audi plagiarism scandal, M&C Saatchi held its own in APAC.

'Come and Say G’day' - Tourism Australia

"Connected creativity" was the buzzword du jour at M&C Saatchi this year. The concept involved integrating their five business verticals and relying on network strength to cross-pollinate capabilities

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cathay Pacific faces Chinese social media backlash after blanket incident

1 Cathay Pacific faces Chinese social media backlash after blanket incident

APAC Power List 2023: Meet the region's 50 most influential marketers

2 APAC Power List 2023: Meet the region's 50 most influential marketers

Beyond ChatGPT: What's next for AI and the marketing industry?

3 Beyond ChatGPT: What's next for AI and the marketing industry?

Southeast Asia's top 50 brands for customer experience

4 Southeast Asia's top 50 brands for customer experience

Improving on paying for performance

5 Improving on paying for performance

These romantic film scenes are more problematic than you think

6 These romantic film scenes are more problematic than you think

PR Awards Asia-Pacific 2023: Shortlist revealed

7 PR Awards Asia-Pacific 2023: Shortlist revealed

Singapore campaign encourages more people to naturally identify as caregivers

8 Singapore campaign encourages more people to naturally identify as caregivers

Asia-Pacific Power List 2023: Hikaru Adachi, FamilyMart

9 Asia-Pacific Power List 2023: Hikaru Adachi, FamilyMart

Carlsberg shortlists three agencies for global media account

10 Carlsberg shortlists three agencies for global media account

Related Articles

Agency Report Cards 2022: We grade 30 APAC networks
May 26, 2023
Staff Reporters

Agency Report Cards 2022: We grade 30 APAC networks

Agency Report Card 2022: FCB
The Information
Mar 27, 2023
Staff Reporters

Agency Report Card 2022: FCB

Agency Report Card 2022: BBDO
The Information
Mar 27, 2023
Staff Reporters

Agency Report Card 2022: BBDO

Agency Report Card 2022: Hakuhodo
The Information
Mar 27, 2023
Staff Reporters

Agency Report Card 2022: Hakuhodo

Just Published

Publicis to award Arthur Sadoun $12 million ‘retention’ bonus to stay as CEO until 2027
5 hours ago
Gideon Spanier

Publicis to award Arthur Sadoun $12 million ...

Share award is worth ten times his annual salary.

Creative Minds: The witty Denstu wordsmith on trolling for success
12 hours ago
Staff Reporters

Creative Minds: The witty Denstu wordsmith on ...

Anamika Thakur wishes to remind her younger self to trade grades for grass (not the objectionable kind).

2023 Cannes Contenders: UltraSuperNew picks top APAC campaigns
16 hours ago
Campaign Staff

2023 Cannes Contenders: UltraSuperNew picks top ...

The group creative director at UltraSuperNew picks standout campaigns that have a chance of scoring at Cannes this year.

Asia-Pacific Power List 2023: Hikaru Adachi, FamilyMart
16 hours ago
Staff Reporters

Asia-Pacific Power List 2023: Hikaru Adachi, FamilyMart

Adachi has masterminded a series of buzzworthy campaigns for the leading Japanese convenience store chain which have resulted in record breaking sales.