As it expanded its relationship with Amazon, Initiative invested in developing new technology out of APAC.
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The work came from Finch in Sydney and Motion Sickness in Auckland, New Zealand.
The campaign from Ogilvy Singapore aimed to test the hacks in the Vaseline labs and “verify” the ones that actually work.
The winning work from Ogilvy Shanghai answered the question of how to promote Viagra in a country where pharma ads are banned and intimacy is considered a taboo subject.
“Go make something wonderful,” Apple's Tor Myhren tells the creative industry as he bets on the irreplaceable power of human minds.
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