It was a transformative year at Dentsu, forming a new mega creative agency on the heels of winning top awards on the global stage. But its ultimate performance success for clients will depend on cultural cohesion and collaboration, which remain works in progress.
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With bold campaigns, record-breaking new business wins, and a near-perfect client retention rate, the agency proved it could lead from the front. Yet, challenges in China and the pressures of rapid growth loom large—testing whether its ‘disruption’ can stand the test of time.
As the advertising landscape shifts and job security wanes, a growing number of ad professionals are reinventing themselves as creators to stay relevant and stand out.
The in-house taps retro classic folk songs to bring enduring real world trades into the digital age.
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The US Federal Trade Commission approved Omnicom’s $13.5 billion acquisition of Interpublic, with restrictions against coordinating ad spending based on political or ideological content.
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