The goal in 2021 was to make waves for brands in digital commerce and communications, while raising the agency’s own capabilities in the process.
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Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
Participants are encouraged to unleash their creativity by reimagining their cities through artistic expression.
A chameleon has been selected as the 2024 event mascot, symbolising the industry's need to continuously evolve in response to changing environments.
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