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Staff Reporters
Feb 28, 2022

Agency Report Card 2021: Publicis Creative

The supergroup that bands BBH, Leo Burnett, Publicis Worldwide and Saatchi & Saatchi had a terrific business year—but how does consolidation under the group’s P&L model affect the agencies’ individual creative strengths?

Tide

Publicis enjoys singing to the tune of its ‘Power of One’ song, the one that consolidates the revenue of all agencies in its network. This means that the lines between BBH, Publicis Worldwide, Leo Bur

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