The supergroup that bands BBH, Leo Burnett, Publicis Worldwide and Saatchi & Saatchi had a terrific business year—but how does consolidation under the group’s P&L model affect the agencies’ individual creative strengths?
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The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.
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If you need a Cannes conversation starter, bring up AI—everyone’s tried it, everyone’s got an opinion, no one is shy about it. I’ll be criss-crossing the Croisette all week; keep an eye out for more dispatches.
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Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.
Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.
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