The IPG network has been criticised in the past for its fragmented approach in the region, but it appears to be taking steps to mend this with the hiring of a regional CSO and the joining of heads on select briefs.
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An Ogilvy-backed campaign’s 40-second ad features a pair of gonads — Tano and Nato — who take a pregnancy test and find out they are negative for testicular cancer.
The pitch is currently underway via the brand's Mumbai office.
Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.
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As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.
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