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Staff Reporters
Feb 28, 2022

Agency Report Card 2021: MullenLowe

The IPG network has been criticised in the past for its fragmented approach in the region, but it appears to be taking steps to mend this with the hiring of a regional CSO and the joining of heads on select briefs.

Maserati

Since APAC CEO Vincent Digonnet departed the agency in 2020, MullenLowe has been attempting to paint a narrative of unity and alliance across its many markets in Asia. Has it succeeded? Well, the agen

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