Staff Reporters
Feb 28, 2022

Agency Report Card 2021: Dentsu

The Japanese network appeared to be getting back on its feet after a rough 2020, but with a whirlwind of agency brand consolidation underway, APAC’s business performance was still soft, even after factoring in its strength in Japan.

Sinyi Realty

As the Covid-induced horrors of 2020 receded slowly and adspend improved, Dentsu’s overall performance in its fortress of Japan and in APAC too slowly came back to life. However, since this is Dents

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