Staff Reporters
Feb 28, 2022

Agency Report Card 2021: Dentsu X

Dentsu X simplified its management structure in 2021 as Prerna Mehrotra took the agency under her wing as leader of the media service line. But without a dedicated leader, did the agency take its foot off the pedal?

Generali

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

9 minutes ago

Carlsberg hires PR agency for major new global brief

Carlsberg has appointed a UK PR agency to lead strategic planning and creative development for the brewer’s brand PR and influencer work globally.

27 minutes ago

The Coca-Cola Company announces 5-year AI partnershi...

As part of the strategic partnership, the brands will experiment with Microsoft AI technology to develop and implement generative AI use cases.

35 minutes ago

Tesla lays off marketing team

Affected employees sat on Tesla’s growth content team and within its design studio.

12 hours ago

Dentsu ANZ restructures: CEOs Danny Bass and Steve ...

The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.