Staff Reporters
Feb 28, 2022

Agency Report Card 2021: Dentsu X

Dentsu X simplified its management structure in 2021 as Prerna Mehrotra took the agency under her wing as leader of the media service line. But without a dedicated leader, did the agency take its foot off the pedal?

Generali

Dentsu X simplified its management structure in 2021 as part of Dentsu International global CEO Wendy Clark’s strategy to streamline leadership at the network. This removed confusing setups at Dents

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

4 hours ago

S Subramanyeswar takes over as CEO at MullenLowe ...

Jaleel was chairman and group CCO while Tandon was group CEO

4 hours ago

As crypto crashes, what’s the next big Super Bowl ...

After FTX filed for bankruptcy this month, agencies are watching for emerging categories at this year’s marketing extravaganza — but they haven’t counted crypto out just yet.

4 hours ago

Twitter advertisers exit as brand safety concerns ...

Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.

5 hours ago

What we can learn from the media landscape in Japan

Steve Taylor ruminates on the built-in playfulness that Japan lends to its ad landscape