Analysis Digital Media The Information Sustainability Impact
Staff Reporters
Feb 28, 2022

Agency Report Card 2021: Dentsu X

Dentsu X simplified its management structure in 2021 as Prerna Mehrotra took the agency under her wing as leader of the media service line. But without a dedicated leader, did the agency take its foot off the pedal?

Generali

Dentsu X simplified its management structure in 2021 as part of Dentsu International global CEO Wendy Clark’s strategy to streamline leadership at the network. This removed confusing setups at Dents

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Agency Report Cards 2022: We grade 30 APAC networks

1 Agency Report Cards 2022: We grade 30 APAC networks

Deinfluencing: should brands be scared of the trend?

2 Deinfluencing: should brands be scared of the trend?

Brand closures as important as brand relaunches implies Mandarin Oriental's cheeky activation

3 Brand closures as important as brand relaunches implies Mandarin Oriental's cheeky activation

Adobe unveils Firefly, to compensate creators and protect copyrights

4 Adobe unveils Firefly, to compensate creators and protect copyrights

Cultural blunders: Brands gone wrong

5 Cultural blunders: Brands gone wrong

'Brand enemies are more important than purpose': MullenLowe's global CEO

6 'Brand enemies are more important than purpose': MullenLowe's global CEO

WPP's Mark Read sees pay package surge

7 WPP's Mark Read sees pay package surge

Pepsi unveils a new logo: a look back at the logos through the years

8 Pepsi unveils a new logo: a look back at the logos through the years

TikTok isn’t a saint, but it shouldn’t be seen as the devil either

9 TikTok isn’t a saint, but it shouldn’t be seen as the devil either

Campaign reveals global Agency of the Year shortlist

10 Campaign reveals global Agency of the Year shortlist

Related Articles

Agency Report Card 2022: Dentsu X
4 days ago
Staff Reporters

Agency Report Card 2022: Dentsu X

Agency Report Cards 2022: We grade 30 APAC networks
4 days ago
Staff Reporters

Agency Report Cards 2022: We grade 30 APAC networks

Agency Report Card 2022: AKQA
The Information
4 days ago
Staff Reporters

Agency Report Card 2022: AKQA

Agency Report Card 2022: BBDO
4 days ago
Staff Reporters

Agency Report Card 2022: BBDO

Just Published

Paradise City's new campaign seeks to redefine Korean hospitality advertising
2 hours ago
Nikita Mishra

Paradise City's new campaign seeks to redefine ...

Simultaneously launching a popular, luxury Korean resort in two culturally diverse markets and different target audiences was a creative challenge for Dentsu. The end result does not disappoint.

L'Oreal appoints new chief digital & marketing officer for SAPMENA region
3 hours ago
Staff Reporters

L'Oreal appoints new chief digital & marketing ...

CDMO for UK and Ireland, Lex Bradshaw-Zanger replaces outgoing Shelly Chiang in the new role.

Advertisers in APAC increased digital ad spend in 2022
4 hours ago
Staff Reporters

Advertisers in APAC increased digital ad spend in 2022

TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.

S4 sees growth slow in 2023 after losing key Mondelez contract
7 hours ago
Will Green

S4 sees growth slow in 2023 after losing key ...

Martin Sorrell says the company continues to have a 'significant relationship' with Mondelez.