Staff Reporters
Feb 28, 2022

Agency Report Card 2021: Carat

Dentsu’s leading media agency spent much of 2021 defending existing accounts and therefore lost its way with new business wins, even as it showed average drive with innovations and creative output.

Hendrick's

As agencies looked to stabilise their upended operations after a year under extreme duress due to Covid, Dentsu’s lead media agency Carat managed to see out the worst of the storm in 2020 backed by a

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

5 hours ago

S Subramanyeswar takes over as CEO at MullenLowe ...

Jaleel was chairman and group CCO while Tandon was group CEO

5 hours ago

As crypto crashes, what’s the next big Super Bowl ...

After FTX filed for bankruptcy this month, agencies are watching for emerging categories at this year’s marketing extravaganza — but they haven’t counted crypto out just yet.

5 hours ago

Twitter advertisers exit as brand safety concerns ...

Agency leaders warn that cutting resources into moderation and Musk’s own behaviour on Twitter is turning advertisers away from the platform.

5 hours ago

What we can learn from the media landscape in Japan

Steve Taylor ruminates on the built-in playfulness that Japan lends to its ad landscape