Advertising Digital Media Analysis
Staff Reporters
Feb 9, 2021

Agency Report Card 2020: Wavemaker

Wavemaker revamped its brand, core process and leadership structure in 2020 to foster greater consistency across markets, and believes it has emerged more future-fit in the process. How did this exercise affect its performance?

Mondelez

Where 2019 was the year of growth for Wavemaker, 2020 was all about establishing consistency—a mission driven from the very top by global CEO Toby Jenner. The leader, who had joined Wavemaker towards

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