Staff Reporters
Feb 9, 2021

Agency Report Card 2020: Wavemaker

Wavemaker revamped its brand, core process and leadership structure in 2020 to foster greater consistency across markets, and believes it has emerged more future-fit in the process. How did this exercise affect its performance?

Mondelez

Where 2019 was the year of growth for Wavemaker, 2020 was all about establishing consistency—a mission driven from the very top by global CEO Toby Jenner. The leader, who had joined Wavemaker towards

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

2 days ago

CMOs lag behind other leaders in heading digital ...

TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.

2 days ago

The making of Mandai Wildlife Group, a four-year ...

The SVP of brand and communications at Mandai Wildlife Group and the creative lead at TSLA take Campaign behind-the-scenes on the exhaustive work that went into creating the Mandai brand.

2 days ago

Dentsu promotes Michael Komasinski to global CEO of ...

Komasinski is currently president of Merkle/CXM, Americas, and leader of the Dentsu Customer Experience Management (CXM) Service Line in the Americas.

2 days ago

Arthur Sadoun on growing again, talent, pitches and ...

Publicis CEO spoke to Campaign on how attracting and retaining talent in the coming months "will be paramount".