Staff Reporters
Feb 9, 2021

Agency Report Card 2020: MullenLowe

With two shops sold over to local management and the elimination of its APAC CEO role, MullenLowe, despite strength in lots of areas, has turned its back on building a joined-up APAC operation.

Mumbai Police

Even without considering the pandemic, it's been a year of disruption for MullenLowe in APAC. After selling stakes to local ownership in Vietnam and Malaysia during 2019, MullenLowe continued the

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

1 day ago

Why Hong Kong’s outdoor advertising is underperforming

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

1 day ago

Women to Watch 2022: Tara Crosby, Twitch

Overseeing Twitch’s highest-performing sales team in APAC, Crosby’s passion and ability to lead from the front has seen her smash targets and even outpace forecasts.

1 day ago

Campaign CMO Outlook: Is the metaverse a fad or ...

In this second part of the 2022 CMO Outlook report, Campaign uncovers how chief marketing officers view a new form of digital advertising; metaverse-based marketing. Meanwhile, marketers also reveal their latest thoughts on talent and on agency partnerships.

1 day ago

What I learned leaving the agency world for tech

And what I'm up to now that I’m back.