Advertising Digital Media Analysis
Staff Reporters
Feb 9, 2021

Agency Report Card 2020: MediaCom

The WPP media agency boasted of a raft of shiny business innovations through a sluggish business year that picked up towards the end, placing it well for the future.

Head and Shoulders

Mark Heap had mixed results, as he steered MediaCom through a turbulent 2020. While overall business performance of the GroupM agency was muted--the agency’s revenue slightly reduced--he did manage to

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