Staff Reporters
Feb 9, 2021

Agency Report Card 2020: Initiative

The Mediabrands agency chose to focus on protecting its people and existing clients in a tumultuous year. How did this approach impact its 2020 performance and its ongoing development?


Although we referred to 2019 as a "rollercoaster" year for Initiative, the Mediabrands agency felt it had built momentum and was on the verge of great things. When those aspirations ran smack into the

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