The agency was presented the opportunity to ride on exciting new offerings including Havas CX and the acquisition of two agencies in India. But did it manage to leverage its new assets during a tough year?
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Digital dominance, AI breakthroughs, and regional shifts are transforming the future of advertising.
Agencies hail their “complementary” assets and cultures.
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Announcement expected imminently.
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"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?
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