Despite facing severe challenges from a drop in client spend, Hakuhodo forged on with substantial workplace reforms and stronger investments in community, sustainability and innovation.
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Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
The service is already available in the US and Australia.
Research shows most (56%) global CMOs are midway through organisational transformation.
The agency holding group received reports from 612 whistleblowers last year, up from 372 in 2022.
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