Digital Marketing Analysis
Staff Reporters
Mar 19, 2020

Agency Report Card 2019: VMLY&R

VMLY&R’s task for 2019 was figuring out what its identity is and how it intends to grow after swallowing two distinct agencies. But did it manage to do that?

Caltex

VMLY&R celebrated its first birthday as a merged agency in 2019, or, as its leaders describe it, it became “a toddler that can now walk”. Learning to walk is not an easy affair, it comes with bumps

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