VMLY&R’s task for 2019 was figuring out what its identity is and how it intends to grow after swallowing two distinct agencies. But did it manage to do that?
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With only seven months to her name at an MNC, Voronova has already made strides with many of her practical solutions speedily coming to life.
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Adland giant Havas gets Amsterdam listing nod as 97% of Vivendi shareholders back historic restructure.
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The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.
Brands can benefit from the ongoing surge in global tourism driven by travellers from China by relying more heavily on an integrated strategy anchored around programmatic digital-out-of-home says Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media
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