Digital Marketing Analysis The Information
Staff Reporters
Mar 19, 2020

Agency Report Card 2019: VMLY&R

VMLY&R’s task for 2019 was figuring out what its identity is and how it intends to grow after swallowing two distinct agencies. But did it manage to do that?

Caltex

VMLY&R celebrated its first birthday as a merged agency in 2019, or, as its leaders describe it, it became “a toddler that can now walk”. Learning to walk is not an easy affair, it comes with bumps

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Beyond measure: How metrics can power a winning TikTok strategy

1 Beyond measure: How metrics can power a winning TikTok strategy

Copycat accusations fly: Cathay Pacific calls out SIA for lack of originality in latest brand campaign

2 Copycat accusations fly: Cathay Pacific calls out SIA for lack of originality in latest brand campaign

Wavemaker Asia Pacific CEO Gordon Domlija exits agency abruptly

3 Wavemaker Asia Pacific CEO Gordon Domlija exits agency abruptly

ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?

4 ChatGPT in advertising: Will clients pay the same for AI-generated campaigns?

M&M’s spokes candy controversy is a Super Bowl stunt

5 M&M’s spokes candy controversy is a Super Bowl stunt

Adtech leaders react to potential breakup of Google's ad business

6 Adtech leaders react to potential breakup of Google's ad business

Creative Minds: Sui Yao was once an emo teen who wished for a 7-sec memory

7 Creative Minds: Sui Yao was once an emo teen who wished for a 7-sec memory

Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

8 Grab, FairPrice, Foodpanda, Carousell: Inside the retail media networks on offer in SEA

Big tech bleeds, Southeast Asia ad tech hit, but not as hard

9 Big tech bleeds, Southeast Asia ad tech hit, but not as hard

The only 2023 marcomms trend report you actually need to read

10 The only 2023 marcomms trend report you actually need to read

Related Articles

Has VMLY&R pulled off a successful merger in APAC?
Apr 1, 2020
Staff Reporters

Has VMLY&R pulled off a successful merger in APAC?

Agency Report Card 2018: VMLY&R
The Information
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: VMLY&R

Agency Report Cards 2019: 43 APAC networks assessed
Mar 19, 2020
Staff Reporters

Agency Report Cards 2019: 43 APAC networks assessed

Agency Report Card 2021: VMLY&R
The Information
Feb 28, 2022
Staff Reporters

Agency Report Card 2021: VMLY&R

Just Published

Women to Watch Greater China 2023
1 hour ago
Staff Reporters

Women to Watch Greater China 2023

Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.

Women to Watch Greater China 2023: Zoe Chou, Tencent
2 hours ago
Staff Reporters

Women to Watch Greater China 2023: Zoe Chou, Tencent

As the PR head of the WeChat team, Chou’s work over a decade has built a massive online communication empire for Tencent, not just in China and worldwide.

Women to Watch Greater China 2023: Sally Ng, Hivestack
2 hours ago
Staff Reporters

Women to Watch Greater China 2023: Sally Ng, Hivestack

With her media foresight, Ng has brought the region’s attention on the full potential of pDOOH and is helping it scale new heights.

Women to Watch Greater China 2023: Shengdi Ji, Double Nice
2 hours ago
Staff Reporters

Women to Watch Greater China 2023: Shengdi Ji, ...

Ji works with brands to break out of the circle in the competitive Chinese market, cultivates conscious brands and educates young consumers while building a young marketing team for the agency.