Staff Reporters
Mar 19, 2020

Agency Report Card 2019: VMLY&R

VMLY&R’s task for 2019 was figuring out what its identity is and how it intends to grow after swallowing two distinct agencies. But did it manage to do that?

Caltex

VMLY&R celebrated its first birthday as a merged agency in 2019, or, as its leaders describe it, it became “a toddler that can now walk”. Learning to walk is not an easy affair, it comes with bumps

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets

or call +852 2122 5222
or email [email protected]

Related Articles

Just Published

1 hour ago

Women to Watch Greater China 2023

Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.

2 hours ago

Women to Watch Greater China 2023: Zoe Chou, Tencent

As the PR head of the WeChat team, Chou’s work over a decade has built a massive online communication empire for Tencent, not just in China and worldwide.

2 hours ago

Women to Watch Greater China 2023: Sally Ng, Hivestack

With her media foresight, Ng has brought the region’s attention on the full potential of pDOOH and is helping it scale new heights.

2 hours ago

Women to Watch Greater China 2023: Shengdi Ji, ...

Ji works with brands to break out of the circle in the competitive Chinese market, cultivates conscious brands and educates young consumers while building a young marketing team for the agency.