Advertising Digital Analysis
Staff Reporters
Mar 19, 2020

Agency Report Card 2019: MullenLowe

In a media world in flux, the agency adopted a flexible strategy as it has tried to recast itself amid a series of top management departures and account losses. See how MullenLowe performed.

Closeup

The trials and tribulations of 2017 and 2018 continued last year for MullenLowe in Asia. Across the year, the IPG agency struggled for traction, as it lost key leaders in Indonesia (where the CEO, CCO

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors
Join Now

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu's Wendy Clark: ‘If I don’t use my position to change the face of the industry, shame on me’

1 Dentsu's Wendy Clark: ‘If I don’t use my position to change the face of the industry, shame on me’

'Extinction date' packaging design wins gold at Young Spikes integrated competition

2 'Extinction date' packaging design wins gold at Young Spikes integrated competition

Dentsu reports $1.3 billion annual operating loss after tough Q4

3 Dentsu reports $1.3 billion annual operating loss after tough Q4

Havas acquires Singapore independent BLKJ

4 Havas acquires Singapore independent BLKJ

Mark Read's WPP growth plan includes greater focus on Asia and agency integration

5 Mark Read's WPP growth plan includes greater focus on Asia and agency integration

US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

6 US ad giants Omnicom and Interpublic cut 10,000 roles in 2020

The Philippines' top 100: Consumption brands stumble

7 The Philippines' top 100: Consumption brands stumble

Facebook blocks Australians from viewing and sharing news

8 Facebook blocks Australians from viewing and sharing news

Agency Report Cards 2020: We grade 39 APAC agency networks

9 Agency Report Cards 2020: We grade 39 APAC networks

'Here today, gone tomorrow' wins Young Spikes film gold

10 'Here today, gone tomorrow' wins Young Spikes film gold

Related Articles

In Asia, can MullenLowe's mix of strength and suppleness work?
Advertising
Apr 22, 2020
Staff Reporters

In Asia, can MullenLowe's mix of strength and ...

Agency Report Card 2019: Grey Group
Advertising
Mar 19, 2020
Staff Reporters

Agency Report Card 2019: Grey Group

Agency Report Card 2018: MullenLowe
Front and Centre
Mar 19, 2019
Staff Reporters

Agency Report Card 2018: MullenLowe

Agency Report Cards 2019: 43 APAC networks assessed
Advertising
Mar 19, 2020
Staff Reporters

Agency Report Cards 2019: 43 APAC networks assessed

Just Published

Purpose, laughs, and boppable tunes: Spikes jury members assess this year's entries
Advertising
2 days ago
Matthew Miller

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

Crash Course: How to tell engaging short-form stories
Digital
2 days ago
Staff Reporters

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool
Advertising
2 days ago
Rahul Sachitanand

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

Spikes Asia Awards 2021: Campaign's contenders 3
Advertising
2 days ago
Staff Reporters

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.