Staff Reporters
Mar 19, 2020

Agency Report Card 2019: Mindshare

Mindshare put the machines to work in 2019, letting predictive AI lead its KFC and Foxtel campaigns to glory, while new business rebounded strongly.

KFC

After being “punched in the face” the year prior, Mindshare got its new business mojo back in 2019. It returned to the very top of R3’s New Business League with huge gains in both the number of wins (

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