Digital Marketing Analysis Advertising
Staff Reporters
Mar 19, 2020

Agency Report Card 2019: Essence

Essence continues to grow revenue from its star client Google, but how is it faring in diversifying its client base, and how has it coped with Kyoko Matsushita's move to a global role?

Essence’s partnership with Indian talk show ‘Koffee with Karan’ for Google Home.

The biggest change at Essence in 2019 was the August promotion of Kyoko Matsushita from Asia-Pacific to global CEO, replacing Christian Juhl, who stepped up to GroupM. Campaign wrote at the time tha

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors
Join Now

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

One of the worst things brands can do right now is go dark: Havas Media

1 One of the worst things brands can do right now is go dark: Havas Media

How brands are positioning their messages during COVID-19

2 How brands are positioning their messages during COVID-19

Brand-side reactions to the coronavirus crisis in Asia

3 Pandemic brand reactions: J&J, Grab, Fair Price, Fosun, more

WPP cuts awards, reduces top salaries and freezes hiring in response to COVID-19 crisis

4 WPP cuts awards, reduces top salaries and freezes hiring in response to COVID-19 crisis

TikTok opens up to programmatic with The Trade Desk deal

5 TikTok opens up to programmatic with The Trade Desk deal

Agency Report Cards 2019: 43 APAC networks assessed

6 The agency grades are in

Publicis to 'rigorously' manage costs and 'postpone' expenses

7 Publicis to 'rigorously' manage costs and 'postpone' expenses

Kraft Heinz puts $600 million global media account in review

8 Kraft Heinz puts $600 million global media account in review

Which agencies will best cope with the rough ride ahead?

9 Which agencies will best cope with the rough ride ahead?

Brands must desist from freezing advertising plans: Kantar

10 Brands must desist from freezing advertising plans: Kantar

Related Articles

As Essence's APAC CEO steps up, how is the region faring?
Advertising
Mar 23, 2020
Staff Reporters

As Essence's APAC CEO steps up, how is the region ...

Grey Group doesn't think it needs a dedicated APAC leader. Is it right?
Advertising
Mar 23, 2020
Staff Reporters

Grey Group doesn't think it needs a dedicated APAC ...

Agency Report Cards 2019: 43 APAC networks assessed
Advertising
Mar 19, 2020
Staff Reporters

Agency Report Cards 2019: 43 APAC networks assessed

Agency Report Card 2019: AKQA
Digital
Mar 19, 2020
Staff Reporters

Agency Report Card 2019: AKQA

Just Published

No lights, cameras, or action: How adland is adapting to production interruption
Advertising
7 hours ago
Matthew Miller

No lights, cameras, or action: How adland is ...

COVID-19's waves of disruption have torn through the business of ad production, upending plans and leaving agencies and production houses to pick up the pieces. We look at coping mechanisms for the current situation, as well as potential long-lasting impacts.

'In a crisis, PR is the most critical need'
PR
7 hours ago
Surekha Ragavan

'In a crisis, PR is the most critical need'

As ad and media spend plunge, PR agencies remain on the frontline of marcomm efforts as they manage issues such as organisational change, business continuity, and WFH disruption.

Lessons from a lockdown (beyond getting out of your PJs)
Advertising
8 hours ago
Sean Donovan

Lessons from a lockdown (beyond getting out of your ...

TBWA's APAC president highlights six pieces of advice gleaned from the last several weeks—with help from Alex Ferguson, Yoda, Eeyore, John Maynard Keynes, and others.

Brand-side reactions to the coronavirus crisis in Asia
Marketing
10 hours ago
Staff Reporters

Brand-side reactions to the coronavirus crisis in Asia

From aid to advice to product impact, read our compilation of what CMOs and brands are saying and doing to help employees, customers and the public.