Digital Media Analysis
Staff Reporters
Mar 19, 2020

Agency Report Card 2019: Carat

A messy regional restructuring at Dentsu Aegis Network and key client losses appeared to spell disaster for Carat, had it not shown some innovative backbone.

Coca-Cola

Carat came into 2019 hoping to catch its balance after a tumultuous year, but never got the chance.  As the largest media agency in Dentsu Aegis Network, Carat was quickly thrown into a whirlwind of

Nice choice! This is premium content.

Premium content is for members only. Sign in or become a member today.

Membership

Why Subscribe?

  • Unlimited access to all Campaign Asia-Pacific content and its archive of 70,000+ articles. No monthly limits!
  • Premium member-only research, including Agency Report Cards and our CMO Outlook
  • Premium discount for Campaign event tickets
  • Front stage pass: Conference video insight sessions
  • Member-only newsletters and access to Campaign editors
Join Now

or call +852 2122 5222
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

How agencies are adapting to an ever-evolving media mix

1 How agencies are adapting to an ever-evolving media mix

40 Under 40 2020: Top-tier talent transforming Asia-Pacific media and marcomms

2 40 Under 40 2020: Top-tier talent transforming Asia-Pacific media and marcomms

Navigating client needs in a cookie-less world

3 Navigating client needs in a cookie-less world

Agency of the Year 2020 winners: Southeast Asia

4 Southeast Asia AOY winners revealed

Ogilvy veteran Eugene Cheong launches creative outfit

5 Ogilvy veteran Eugene Cheong launches creative outfit

Agency of the Year Awards 2020

6 Agency of the Year Awards 2020

For Unilever, pandemic provides new purpose for brand Lifebuoy

7 For Unilever, pandemic provides new purpose for brand Lifebuoy

Agency of the Year 2020 winners: Greater China

8 See the Greater China winners

Agency of the Year 2020 winners: South Asia

9 Agency of the Year 2020 winners: South Asia

Agency of the Year 2020 winners: Japan / Korea

10 Agency of the Year 2020 winners: Japan / Korea

Related Articles

Carat's fight to keep fizzy, not flat
Media
May 14, 2020
Staff Reporters

Carat's fight to keep fizzy, not flat

Agency Report Cards 2019: 43 APAC networks assessed
Advertising
Mar 19, 2020
Staff Reporters

Agency Report Cards 2019: 43 APAC networks assessed

Agency Report Card 2019: Isobar
Advertising
Mar 19, 2020
Staff Reporters

Agency Report Card 2019: Isobar

Agency Report Card 2019: TBWA
Advertising
Mar 19, 2020
Staff Reporters

Agency Report Card 2019: TBWA

Just Published

Dior's localisation strategy in China pays dividends
Marketing
7 hours ago
Chenyue Fu

Dior's localisation strategy in China pays dividends

Through its efforts to localise in China, the Christian Dior group recorded $21.6 billion in revenue during the first half of 2020, with 12% organic growth.

It's time to stand up to bad behaviour
Media
7 hours ago
Sue Unerman

It's time to stand up to bad behaviour

We should nurture a workplace culture where people can call out inappropriate actions with the aim that everyone feels that they belong and can therefore fulfil their potential

Audi Q2 takes users on a drive through Instagram filter
Advertising
7 hours ago
Campaign India Team

Audi Q2 takes users on a drive through Instagram filter

The idea has been conceptualised by BBH India

DDB Mudra Group's CEO on the secrets of their new business success
Advertising
7 hours ago
Raahil Chopra

DDB Mudra Group's CEO on the secrets of their new ...

Aditya Kanthy explains the agency's approach to new business wins, the opportunity 2020 provides for diversity, and more.