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Mar 19, 2020

Agency Report Card 2019: AKQA

After two leadership departures in Tokyo, a new market remit for Greater China lead Sam Sterling, and a merger for the Australia team, AKQA has had to deal with a few changes. See how it performed.

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AKQA continues to be a success story for WPP and showed to be one of the best performing units in the group despite it being medium-sized. When the agency introduced a proprietary measurement tool i

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