After two leadership departures in Tokyo, a new market remit for Greater China lead Sam Sterling, and a merger for the Australia team, AKQA has had to deal with a few changes. See how it performed.
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A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
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