Essence had a deluge of new clients, new staff and explosive growth in 2018. Scaling up without killing its culture or displeasing its main client was critical.
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Asia-Pacific wins 22 Lions in Pharma, Health & Wellness, Audio & Radio, Print & Publishing and Outdoor.
Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.
These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.
OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.
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