Front and Centre Media Analysis The Information
Staff Reporters
Mar 12, 2018

Agency Report Card 2017: UM

We assess UM's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Universal McCann (UM) has been working hard in Asia to be considered a legitimate competitor to its larger media rivals. UM was Campaign’s runner up APAC Media Network of the Year in 2017 on the stren

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