We assess UM's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.
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The business was won from Havas after a competitive pitch.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
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Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.
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