Staff Reporters
Mar 19, 2018

Agency Report Card 2017: FCB

We assess FCB's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

FCB has had a hit-and-miss track record in Asia-Pacific for several years, often relying on key markets like India for business success or New Zealand for creative triumphs, all the while lacking a cohesive regional network.

The same is largely true this year, where modest revenue growth overall was carried by
an incredibly strong performance out of India despite the demonetisation crisis. FCB’s Delhi office surged in particular where a hiring spree...

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