Toyota was noted for having achieved distinction through its innovative marketing, and for looking to the future and embracing changing consumer insights.
Leong’s award comes after her promotion from vice-president of China marketing to a global position overseeing marketing services. Her career has accelerated since she relocated from Grey Singapore to Nokia in Beijing two years ago.
Organised by Media, the Agency of the Year show has a 14-year history and acknowledges excellence in both companies and individuals in the advertising, marketing and media industries.
This year’s entries were reviewed by Media’s senior editorial team and a panel of six leading marketers, with PricewaterhouseCoopers monitoring the judging.