The new award is part of a wider restructure which also includes a Client Marketer of the Year award.
Voting by the judging panel will continue to be audited by PricewaterhouseCoopers.
The call for entries begins next month, with the deadline for entries being 20 October. The awards will be held in Hong Kong on 13 December.
Agency of the Year awards in revamp
Media's Agency of the Year awards in December has undergone a significant revamp, with the introduction of a Network of the Year award, selected from finalists in creative, media and one-to-one Agency of the Year categories.
