Agency of the Year Awards entries from SEA increase 33 per cent; judging underway

ASIA-PACIFIC - Campaign Asia-Pacific's Agency of the Year Awards programme, which has been expanded this year to five regional competitions, has received a record number of entries, including a 33 per cent increase in entries from Southeast Asia.

by Staff Reporters | 11/12/2012

Judging is now underway for the five regions of the Agency of the Year Awards:

Regionwide, entries increased 11 per cent, from 335 last year to 372 this year. Entries from Southeast Asia grew from 81 last year to 108 this year, a 33 per cent increase. Australia/New Zealand (12 per cent), Greater China (66 per cent) and Japan/Korea (35 per cent) also saw increases, while South Asia received the same number of entries as last year.

Shorlists for each region will be released late this month. The awards for Australia/New Zealand, Japan/Korea, Southeast Asia and South Asia will be presented in Singapore on 10 December at the St. Regis Singapore. The Greater China awards ceremony takes place 13 December at the Hyatt Bund in Shanghai.

The Network of the Year winners will be recognised at a separate event in 2013. Eligibility for the Network of the Year Awards will be based on performance in the regional awards.

The changes to the awards this year came as a result of direct industry feedback and are aimed at giving the industry an awards competition that is truly transparent and ensures that the winners truly are the best performers, both locally and regionally. The changes are designed to allow agencies (both big and small) as well as their talent to compete within their local markets, with the opportunity of regional and network recognition.

| agency of the year , southeast asia