The review marks the end of Bates141's 15-year hold on the account (Media 29 May), but is not believed to affect the WPP agency's relationship with Amsterdam-based Heineken International for which Bates produces global work.
A result of the review is expected by next week. Heineken Singapore marketing manager Desmond Tan was unavailable for comment.
Agency line-up for Heineken Singapore creative review revealed
SINGAPORE - The line-up of agencies in pursuit of the Heineken creative account in Singapore include JWT, TBWA, Leo Burnett and Publicis, according to sources close to the highly secretive review.
