Agency imagine to target Asia Pacific

HONG KONG Event agency imagine Asia Pacific Group has launched in Hong Kong, Singapore and Sydney and is looking to open operations in Shanghai and Beijing early next year. "We have opened offices in these three markets as most multi- nationals favour either Hong Kong or Singapore for their Asia Pacific headquarters and many conduct regional operations that include Sydney," imagine client services director Mr Ashley Redsell said. Despite downward economic pressures in several Asia Pacific markets, which are likely to be further fuelled by the recent events in the US, Mr Redsell is confident about the resilience of the region's business. "We believe both Singapore and Hong Kong will recover recent lost ground within the next two quarters and continue to push forward," he added. "To be truly operational in the region, a Singapore base must be included in the Asia Pacific network." Mr Redsell also anticipated many Australian firms will look to establish operations in China following China's successful accession to the World Trade Organization. "So we can support these initiatives with our Sydney office, and refer them to Hong Kong and later to our planned operations in Shanghai and Beijing," he said. imagine offers a full range of event-related services and is looking in particular at the telecoms, finance and automotive sectors. Its first major client is Hong Kong-based IT and telecommunications group PCCW.