Gavin Heron, TBWA\China group CEO (pictured), said the arrival of agency.com will help meet growing requirements for dedicated digital work for clients such as adidas and Pernod Ricard, makers of Chivas Regal, which have large segments of their consumer base online.
"To not have that discipline and understanding within the agency would be remiss on our part," Heron said.
The new office, which will be housed in the same building as TBWA, will officially open its doors on 1 January, 2007.
The agency plans install Jason Kuperman, director of interactive and entertainment practice at Tequila\Los Angeles, as head of the 12-person office.
