Incumbent M&C Saatchi, which created the controversal "Where the bloody hell are you?" campaign, lines up with Whybin TBWA - the incumbent before M&C - Singleton Ogilvy & Mather and Clemenger BBDO.
DDB, Publicis Mojo and Saatchi & Saatchi will also compete for the three-year A$180 million tender.
DDB, Publicis Mojo and Saatchi & Saatchi will also compete for the three-year A$180 million tender.
One regional agency head commented: "The list cannot justifiably be called short. The client has cast the net wide, probably to ensure that the different parties that make up the Tourism Australian body are given a variety of ideas to choose from."
However just two agencies, incumbent Carat and MPG, have been shortlisted to handle TA's media activity.
